Do Media Buyers Still Know How to Negotiate the Buying of Media?
In the modern era of buying digital media, the art of negotiating a media buy is quickly becoming a lost skill. Programmatic based media buying where a buyer develops open market bid and trading strategies has become the standard desired skillset across display media, video, social media, search marketing, digital audio, digital OOH and of course connected TV.
How do Media Agencies Charge for their Services?
If you are an advertising or marketing agency and you are looking at adding media planning and buying services to your offerings, the first thing you will need to determine is exactly how much you should charge a client for those services.
This blog post is not intended to be a short and sweet post but rather a detailed breakdown of what any small agency owner might want to know about media planning and buying fees from a detailed perspective. So if you have a zoom meeting about to start, better to skip this read for now and come back later.