The Impact of TikTok on Facebook’s Stock
Since Facebook last reported their earnings, I have had a flood of investor calls related to my thoughts on their earnings and the potential impact TIkTok is having on Facebook, especially since that was mentioned on their earnings call.
Bypassing Facebook’s – I mean META’s stock commentary on the impact of Apple’s IOS changes and the impact it is having on their business, let’s dive into the impact TikTok is having on them.
Apple’s IOS 14.6 Blocking of Ad Tracking Just Generated $26 Billion in App Store Revenue
Apple’s IOS 14 update featuring automatic blocking of ad tracking and targeting across all IOS users by default. While the advertising industry is struggling for a work-around and developers are faced with shrinking revenue for their ad supported models, Apple is now well positioned to see their Apple App store venue grow by $26 billion at the expense of the media industry.