The Impact of TikTok on Facebook’s Stock
Since Facebook last reported their earnings, I have had a flood of investor calls related to my thoughts on their earnings and the potential impact TIkTok is having on Facebook, especially since that was mentioned on their earnings call.
Bypassing Facebook’s – I mean META’s stock commentary on the impact of Apple’s IOS changes and the impact it is having on their business, let’s dive into the impact TikTok is having on them.
Apple’s IOS 14.6 Blocking of Ad Tracking Just Generated $26 Billion in App Store Revenue
Apple’s IOS 14 update featuring automatic blocking of ad tracking and targeting across all IOS users by default. While the advertising industry is struggling for a work-around and developers are faced with shrinking revenue for their ad supported models, Apple is now well positioned to see their Apple App store venue grow by $26 billion at the expense of the media industry.
Why Facebook’s CTRs and CPCs Always Dazzle Brand Managers
Brand managers always love reviewing Facebook’s ad metrics especially in comparison to the performance of programmatic display ads where the performance comparisons are often a bit drastic. But the two metrics brand managers often look at – the questionable CTR metric and Cost Per Click are often misleading. And in many cases, the ad buyers managing social campaigns on Facebook do not always realize it.
Do Media Buyers Still Know How to Negotiate the Buying of Media?
In the modern era of buying digital media, the art of negotiating a media buy is quickly becoming a lost skill. Programmatic based media buying where a buyer develops open market bid and trading strategies has become the standard desired skillset across display media, video, social media, search marketing, digital audio, digital OOH and of course connected TV.
How do Media Agencies Charge for their Services?
If you are an advertising or marketing agency and you are looking at adding media planning and buying services to your offerings, the first thing you will need to determine is exactly how much you should charge a client for those services.
This blog post is not intended to be a short and sweet post but rather a detailed breakdown of what any small agency owner might want to know about media planning and buying fees from a detailed perspective. So if you have a zoom meeting about to start, better to skip this read for now and come back later.
How much do Media Buyers make?
If you want to understand what a media buyer typically makes, don’t bother running a Google search to see what comes up. From my experience when reviewing the various sources out there such as Zippia or Salary.com they always seem disconnected from the realities of the digital media industry.
How do I become a Media Buyer
It’s a common question I often receive from people just recently out of school who have an interest in becoming a digital media buyer.
Although there is high demand for digital media buyers of all calibers, breaking in can be tough however not impossible. In fact, once you have established at least some basic level of experience it suddenly becomes easy. As a person who has hired many media buyers over the years, here are the tips I often provide to people thinking about entering the field.