Apple’s IOS 14.6 Blocking of Ad Tracking Just Generated $26 Billion in App Store Revenue
Apple’s IOS 14 update featuring automatic blocking of ad tracking and targeting across all IOS users by default. While the advertising industry is struggling for a work-around and developers are faced with shrinking revenue for their ad supported models, Apple is now well positioned to see their Apple App store venue grow by $26 billion at the expense of the media industry.