Apple’s IOS 14.6 Blocking of Ad Tracking Just Generated $26 Billion in App Store Revenue
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Apple’s IOS 14.6 Blocking of Ad Tracking Just Generated $26 Billion in App Store Revenue

Apple’s IOS 14 update featuring automatic blocking of ad tracking and targeting across all IOS users by default. While the advertising industry is struggling for a work-around and developers are faced with shrinking revenue for their ad supported models, Apple is now well positioned to see their Apple App store venue grow by $26 billion at the expense of the media industry.

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