Integration of Pointroll with Dart for Advertisers (DFA)

Integration of Pointroll with Doubleclick Dart for Advertisers is now available.  (DFA)

Over the years one of the primary issues in utilizing Rich Media providers such as Pointroll, Eyewonder and Eyeblaster is the necessity to manually merge performance data between the provider and Dart for Advertisers.  Hence, for many media campaigns it often made sense to default to Dart’s MOTIF. 

However I was please to learn today that Pointroll is now able to push performance data into Dart for Advertisers through Dart’s open API.  However Dart does not typically offer this up as a solution and will not take requests directly from Pointroll but directly from the agency or client. 

I am assuming that this is probably possible with Eyewonder and Eyeblaster as well though I have honestly not looked into yet.