Icre8t Results represents a new breed of agencies

Icre8t Results is a new Atlanta digital agency which launched last year and headed by CEO Diane Myer.   What is truly interesting about Icre8t’s approach to digital marketing is that they are not a traditional advertising shop moving towards digital or a digital shop attempting to bring brand marketing into the fold but from day one they have been one of the first truly medium agnostic agencies I have seen.

Diane Myer is a long time digital expert in the Atlanta interactive scene and formed her agency out of a combined background in traditional marketing on the brand side and digital experience from working in some of Atlanta’s top digital agencies.  From day one she had decided that she was going to build Icre8t from the ground up with an agnostic approach to marketing but backed by savvy digital chops.

In the short time ICre8t has been around Diane has already landing clients such as Kodak and – well, a few big names which might be a little premature to announce.  But in a time when the agency model is in transition her approach is unique to the marketplace and was molded out of years of firsthand seeing where both traditional and digital shops often fail.

To be fair I have known Diane over multiple careers extending back to when I was on the media sales side of the business and later working together at the same agency.  Serving as the VP of Business Development of WPP Shop Studiocom she was often on the front lines in seeing how the relationships between digital shops and traditional shops often worked together or in many cases worked against the needs of the client.

There is often a desire by most agencies to push areas of service where they are either strongest or where they wish to grow a new area of service offering.  Both are often short sited and deliver highly biased opinions and recommendations to a client.  Diane was of the mindset years ago to one day build an agency where the world of digital skill sets and traditional offline media and brand marketing could move fluidly based on what would actually work for her clients.

I am glad to see that she has finally built what most clients have long since been asking for.